Since 2016, I have been committed to environmental and societal issues through entrepreneurship.
— Charles de Donder

The Man behind
the Brand…

Driven by passion

I have always believed that entrepreneurship should go business. It is about generating value, inspiring change, and making a positive impact.

My entrepreneurial journey has never followed a conventional path. Every project I have undertaken has been driven by the same ambition: to build something meaningful while remaining true to my values.

From an early age, I was fascinated by the great entrepreneurs of the twentieth century, by innovation and by the industrial revolutions that reshaped the world. They taught me that lasting progress stems from those who dare to challenge established models and envision better alternatives. This conviction continues to guide my approach to every new venture.

Being born in Haiti gave me an early awareness of the environmental and social challenges many communities face every day. Growing up in France gave me the opportunity to learn, create and turn my ideas into reality through entrepreneurship. I have always felt a responsibility to make the most of that opportunity by contributing, in my own way, to a more responsible future.

That is why YXELON exists.

More than a fashion brand, YXELON embodies my belief that design, quality and sustainability should never come at the expense of one another. Every colleciton, every decision and every partnership is guided by one ambition: creating meaningful products, services and experiences that truly deliver Another Life Experience.

To me, encouraging more ecofriendly choices has never been about making people feel guilty. Instead, it is about offering a thoughtful alternative to those who prioritize quality over quantity and believe that every purchase can reflect their values.

This is only the beginning of the journey. I hope YXELON becomes part of yours.

I don’t believe people should have to choose between style, quality and responsibility. My ambition with YXELON is to prove that they can naturally coexist.
— Charles de Donder

10 Years of Entrepreneurial Journey